Mahindra & Mahindra, a dominant force in India’s automotive industry, has set a new benchmark in the electric vehicle (EV) market. With the launch of its latest born-electric SUVs, the Mahindra XEV 9e and Mahindra BE 6, the company has not only challenged Tata Motors but has also reshaped the landscape of sustainable mobility in India. The overwhelming response, with ₹8,472 crore in bookings on day one, is a testament to the growing appetite for EVs.
Mahindra’s Electric Car Takes Over with ₹8,472 Crore in Bookings on Launch Day
Mahindra’s latest electric SUVs have taken the market by storm, achieving an unprecedented milestone. The automaker recorded a whopping ₹8,472 crore in bookings on the first day, signifying a paradigm shift in consumer preferences toward electric mobility.
Breaking Down the Numbers: 30,000+ Cars Booked
High Demand Reflects India’s EV Adoption
Over 30,179 units of the Mahindra XEV 9e and BE 6 were booked within hours of the launch. The split in bookings shows a near-even demand:
- 56% of bookings were for the Mahindra XEV 9e
- 44% of bookings were for the Mahindra BE 6
This surge in demand reinforces the fast-growing inclination toward electric vehicles in India, marking a significant milestone for Mahindra.
Customer Preferences: Long-Range Models Dominate
Battery Pack and Range Variants
A staggering 73% of customers opted for the high-range models featuring a 79 kWh battery pack, offering an impressive range of over 650 kilometers per charge. This indicates a strong preference for EVs that provide extended travel capabilities.
Pricing That Strikes a Balance
Mahindra has strategically priced these electric SUVs to make them attractive to a broad audience:
- Mahindra XEV 9e starts at ₹21.90 lakh
- Mahindra BE 6 begins at ₹18.90 lakh
With these competitive price points, Mahindra has successfully made long-range EVs more accessible to consumers.
Delivery Timeline: Phased Rollout Strategy
June 2025 Delivery Kickoff
Due to high demand, Mahindra has announced a phased delivery schedule:
- Deliveries will begin in June 2025 for early-booked units.
- By August 2025, deliveries will be completed across all battery pack variants.
The Future of Mahindra’s Electric Fleet
Expanding the EV Portfolio
Mahindra has hinted at the development of a 7-seater electric SUV, further strengthening its EV lineup and catering to larger families and shared mobility sectors.
India’s EV Market on the Rise
Industry Shift Toward Electric Mobility
The Indian automobile industry is witnessing a major transformation. With increasing environmental awareness and government incentives, EV adoption is expected to accelerate.
Competitor Analysis: Taking on Tata Motors
Tata Motors has long dominated the Indian EV market. However, Mahindra’s aggressive entry with high-performance and long-range models directly challenges Tata’s supremacy.
Why Mahindra’s EVs Stand Out?
1. Born-Electric Architecture
Unlike some electric models that are adaptations of fuel-based cars, Mahindra’s XEV 9e and BE 6 are designed from scratch as electric vehicles, enhancing efficiency and performance.
2. Smart Connectivity & Advanced Features
Both models boast cutting-edge technology, including:
- AI-powered infotainment systems
- Over-the-air (OTA) updates
- ADAS (Advanced Driver Assistance Systems)
3. Sustainability Commitment
Mahindra’s focus on eco-friendly materials and sustainable manufacturing processes positions it as a leader in green mobility.
Frequently Asked Questions (FAQs)
1. What is the price range of Mahindra’s new electric SUVs?
The Mahindra XEV 9e starts at ₹21.90 lakh, while the BE 6 is priced from ₹18.90 lakh.
2. How many bookings did Mahindra’s EVs receive on launch day?
Mahindra recorded over 30,179 bookings, amounting to ₹8,472 crore in revenue on day one.
3. What is the driving range of these EVs?
The higher-range models, chosen by 73% of customers, offer over 650 kilometers per charge.
4. When will deliveries begin?
Deliveries are scheduled to start in June 2025, with full rollout expected by August 2025.
5. How does Mahindra compare to Tata Motors in the EV space?
While Tata Motors has led the EV sector, Mahindra’s launch of high-performance, long-range electric SUVs challenges Tata’s dominance.
6. Is Mahindra planning to launch more EVs?
Yes, Mahindra has hinted at the introduction of a 7-seater electric SUV in the near future.
Conclusion
Mahindra’s record-breaking launch day bookings for the XEV 9e and BE 6 highlight India’s growing appetite for electric mobility. With competitive pricing, advanced technology, and a commitment to sustainability, Mahindra is set to revolutionize the EV market. As the company gears up for future expansions, the Indian electric vehicle landscape is on the brink of a major transformation.
