India’s two-wheeler market witnessed intense competition in November 2025, driven by festive demand, improving rural buying sentiment, and growing interest in premium motorcycles. Despite the challenging environment, Hero MotoCorp once again secured the No. 1 position in retail sales, staying ahead of Honda, TVS, Bajaj, Royal Enfield, Suzuki, and Yamaha.
The data is based on FADA’s retail report.
Hero MotoCorp Maintains Strong Lead Despite Slight Dip
Hero MotoCorp topped the charts with 8,86,002 units sold, holding a 34.8% market share.
Although the company recorded a 3.4% year-on-year decline, it remained comfortably ahead of competitors. Persistent demand for mass-market models such as the Splendor, HF Deluxe, and the broader commuter lineup kept Hero firmly in control of the market.
Honda Retains Second Spot but Faces a YoY Decline
Honda Motorcycle & Scooter India secured the second position with 6,06,284 units, capturing 23.8% market share.
Its sales marked a 7.74% drop from last year. The Activa series continued to anchor Honda’s performance, supported by the Shine range and expanding premium offerings. However, the brand’s EV segment could not mirror the success of its petrol-powered lineup.
November 2025 Retail Sales Ranking (YoY Comparison)
| Rank | Brand | Nov 2025 | Nov 2024 | YoY Growth |
|---|---|---|---|---|
| 1 | Hero MotoCorp | 8,86,002 | 9,17,174 | -3.40% |
| 2 | Honda | 6,06,284 | 6,57,115 | -7.74% |
| 3 | TVS Motor | 4,45,617 | 4,23,078 | +5.33% |
| 4 | Bajaj Auto | 2,58,585 | 3,05,253 | -15.29% |
| 5 | Royal Enfield | 1,15,353 | 96,302 | +19.78% |
| 6 | Suzuki | 1,04,638 | 92,548 | +13.06% |
| 7 | Yamaha | 70,929 | 68,574 | +3.43% |
| 8 | Ather Energy | 20,349 | 12,963 | +56.98% |
| 9 | Ola Electric | 8,402 | 29,322 | -71.35% |
| 10 | Greaves Electric | 5,764 | 4,471 | +28.92% |
| 11 | Classic Legends | 5,756 | 4,277 | +34.58% |
| 12 | Piaggio | 3,348 | 3,187 | +5.05% |
| 13 | BGauss | 2,566 | 1,881 | +36.42% |
| 14 | Others (incl. EV) | 12,591 | 11,472 | +9.75% |
TVS Achieves Solid Growth and Secures Third Place
TVS Motor Company continued its strong performance with 4,45,617 units, registering a 5.3% YoY growth and holding a 17.5% market share.
Demand remained steady for the Jupiter, Apache, and Raider, while the iQube EV further enhanced TVS’ position across multiple segments.
Bajaj Auto Sees a Decline; Royal Enfield Shines With Nearly 20% Growth
Bajaj Auto slipped to fourth place with 2,58,585 units, recording a 15.29% decline compared to the previous year.
In contrast, Royal Enfield delivered an impressive 19.78% YoY growth, selling 1,15,353 units. The brand continues to enjoy strong traction for the Classic 350 and Hunter, while its 450cc and 650cc motorcycles are also performing notably well.
Suzuki, Yamaha Maintain Steady Momentum
Suzuki retained the sixth position with 1,04,638 units, growing 13% YoY.
Yamaha followed with 70,929 units, marking 3.4% growth and a 2.79% market share. Both brands continue to strengthen their foothold in the mid-range and sporty commuter segments.
EV Players: Ather Surges, Ola Slumps
The electric two-wheeler segment showed mixed results:
- Ather Energy posted a massive 57% YoY jump, reaching 20,349 units.
- Ola Electric, once a category leader, saw a sharp 71% decline, dropping to 8,402 units.
- Greaves Electric Mobility entered the top 10 with 28.92% growth.
Conclusion: A Highly Competitive Month for the Industry
November 2025 proved to be one of the year’s most dynamic months for India’s two-wheeler market.
While traditional giants like Hero and Honda maintained their dominance, brands such as Royal Enfield, Suzuki, TVS, and Ather showcased strong upward momentum. The shift toward premium motorcycles and selective EV adoption continues to reshape customer preferences across the country.
